Marketing

One of the key challenges facing many managers in the industry is how to establish a strong identifiable brand; one that pays tangible lip service in communicating the unique values and function of your business – in essence the very DNA of your business model. As competition for savvy investors has never been tougher to attract, so the power of your brand has never been more important.

Your brand is the key driver of your competitive advantage. The 360 degree flow of communication, both internally and externally and from the top down, is important in underpinning your brand and reaching out to clients, stakeholders, and new investors.

The best way to leverage greater influence on potential new clients is through tailor-made marketing and communications strategies and an individual and forensically researched/targeted PR campaign. Transparency underpins your credibility.

We offer the following services:

• Marketing material – newsletters, presentation handouts, fund fact sheets
• Web writing, editing and design and brand creation
• Pitch book and presentation re-writing and editing
• Roadshow management
• Client and competitor audits
• Presentation coaching ahead of investor roadshows and cap intro events

Investor Relations

Client retention has never been more important as recent market volatility has impacted on the investment community. Whether you are a hedge fund, family office, or asset manager or private equity company - investor relations are a fundamental corner stone of your business development. Transparency is key and your success will be defined by your relationships with your investors and your ability to maintain the trust and confidence of your investors.

We do this using a variety of tools:

• Investor newsletters and regular investor communications
• Events
• Targeted media coverage aimed at speaking directly to your investors
• Presentation coaching
• Crisis management: damage-limitation positioning statements, emergency communications. We also provide counsel on highly sensitive business transactions
• Speech writing for CEO and senior managers ahead of major events